Jul 21

Celebrating 1 Year as IAA in the UK

We’re celebrating one year since HBC rebranded to IAA in the UK, officially becoming part of a leader in the global salvage industry. We vowed that we view salvage differently, and our investments toward growth, technology and innovation have led to considerable benefits for our customers — all accomplished during a global pandemic. 

Salvage vehicle buyers and sellers in the UK deserve choice of salvage vendors and a forward-thinking partner to help satisfying their unique wants and needs. We were determined to provide new technologies that create digital trust and low-risk purchasing for buyers, while also unlocking value for vehicle sellers. 

The IAA Buyer Portal™ provides a customised vehicle research experience and streamlines the entire bidding and buying process. Rolling out the VISion™ salvage management system and IAA Seller Portal™ significantly reduced cycle times for sellers and provided real-time administration of total-loss vehicle portfolios. 

We launched the IAA Interact™ merchandising platform in the UK featuring digital auction tools for enhanced vehicle assessment using imagery, detailed information and personalisation. We delivered the IAA AuctionNow™ platform, built on patented technology and proven successful in the U.S. and Canada, to the UK earlier this year with rave reviews. UK buyers now take advantage of numerous auction features in a more streamlined process, and sellers have vehicles available to a global buyer market. Implementing the INFORM Transportation Management System and investing in a larger vehicle transport fleet upgraded the collection and delivery of vehicles across the UK mainland.  

Rebranding to IAA and growing digitally go hand-in-hand with reimagining our physical presence in the UK market. We’ve made quality investments to build a new site in Bristol, expand our Hixon location, and refurbish sites in Canvey Island and Teesside.  

To continue the momentum we’ve built in the UK over the last year, we have also invested in people. We recently made three new senior appointments, adding a Human Resources Manager, Transport Manager and a Director of Sales and Marketing.  

Every investment is another step in our commitment to view salvage differently in the UK market and provide our buyers and sellers with the tools and services they need for a quality experience. We can’t wait to show you what we will accomplish over the next year and beyond.